Depending on how it is used, blood red can carry some of the darker or more sinister symbolism of red, including anger, aggression, death, or a sense of the macabre. Blood red can also symbolize loyalty (as in a blood oath) and love (blood is associated with the heart and romance). You’re just as likely to see blood red on Valentine’s Day as on Halloween.
Using Blood Red in Design Files
When planning a design project destined for commercial printing, use CMYK formulations for blood red in your page layout software or select a Pantone spot color. For display on a computer monitor, use RGB values.
Use hex designations when working with HTML, CSS, and SVG. Blood red shades are best achieved with the following:
Here are the Pantone colors suggested as best matches to blood red:
